

M&M Truck Parts & Service was a truck parts and service business in Catoosa, Oklahoma. It has since closed, so this is a past project.
We researched how semi parts buyers search. They look for a specific part, or a heavy truck salvage yard close by.
We built their Google Ads around the searches people make when they need a part, and kept their Google Business Profile up to date.
Salvage searches also attract people who need car parts, so we added negative keywords to keep our search ads focused on heavy truck buyers.
Searches we targeted
Searches we blocked